We’ve selected over a hundred wedding gowns in our collection and placed them in this once a year sale. The gowns are available for purchase off-the-rack, meaning they have been gently loved as a Maggie Louise sample and will be sent home with the lucky bride that very day.

Sale gowns are traditional bridal sample sizes, meaning they typically fit (or can be altered down to) a street size 0-8 in women's clothing and are designed to fit up to a C/D bust cup. We will also have a few plus size gowns available for purchase off-the-rack. Please email us for more information regarding these styles. 

In honor of our 11th year, gowns in the sale will be marked down to $1,199 — meaning they are 50 - 85% off the original price!

Since there is only one of each style available, these gowns are intended for immediate sale and will be sold on a first-come, first-served basis. For this reason, payment is due in full that day.

Each dress has been thoroughly inspected by our team and priced according to condition, age, and original price. For this reason, please keep in mind that all sale prices are non-negotiable.

There will also be a handful of sale gowns priced between $1,500 - $3,500 (with a normal retail price of $5,000 - 10,000)! If your budget allows for this range, please let your stylist know and they can show you these styles as well.

We delight in offering brides the same, award-winning Maggie Louise experience when shopping our sale. For this reason, appointments are both limited in number and required.

As with all of our bridal appointments, our team will diligently prepare for all brides shopping the sale and a devoted stylist will be working one-on-one with each bride to help navigate our off-the-rack options based on style and vision.

Brides will have a private dressing room and suite during the reserved appointment time with us. Up to two guests are allowed to accompany each bride and we recommend coming with key decision makers (and encouragers), so you can confidently choose your gown that day!

Submit a sale appointment request below and a member of our team will reach out to confirm all appointments. We will call all requests in order they are received through this online submission — be prepared to accept our booking phone call in order to hold a spot in line.

Once a sale gown is purchased, we will partner brides with our trusted, professional seamstresses.

We look forward to making you a Maggie Louise bride and it is our honor to serve and support you all the way up until wedding day.