AboutMAGGIE
LOUISE
For more than a decade, Maggie Louise has been fully devoted to the bespoke bridal experience, pairing world-renowned, designer wedding gowns with an oasis of warmth and welcome.
Maggie Louise embodies that feeling of je ne sais quoi for which you hope from the bridal gown shopping experience. Our boutique was born from faith in the power of human connection, as well as a passion for memorable experiences and an affection for finer things that enliven the spirit. While housing designer couture is recognized around the world, our bolstering distinction is a talented team eager to serve you well.
DRESSING
YOU is our DREAM
COME TRUE.
Meet Maggie Louise She isn’t a person; she’s a place. A bridal oasis, tucked away in Germantown, Tennessee.
She’s an idea that came to life in 2012 after much prayer and a leap of faith. A dream, founded on the conviction that the little things, when done with great love, have the power to change someone’s life. Inside her doors, lifelong dreams have taken shape and a wealth of happy tears have been shed.
She’s a world of wedding dresses — where women from all walks of life are welcomed with a warm embrace. She’s the keeper of secrets, home to social graces, a wholesome dose of hospitality. She loves traditions, but never fears throwing caution to the wind.
She believes becoming a bride is an ordained moment that should be celebrated. She rejoices over the covenant of marriage, the gift of love and moments that leave a lasting mark. She’s a warm embrace, an escape amidst the chaos in one of life’s sweetest seasons.
She has a penchant for pretty things and a heartbeat for all things bridal. The souls serving inside her walls walk in the light of grace and truth, delighting in sharing their love for what they do.
We are forever grateful you are here.
BESPOKE BRIDAL for the BELOVED. BESPOKE BRIDAL for the BELOVED. BESPOKE BRIDAL for the BELOVED.
BESPOKE BRIDAL for the BELOVED. BESPOKE BRIDAL for the BELOVED. BESPOKE BRIDAL for the BELOVED.
MEET OUR TEAM
Molly Farrell
Owner / Bridal Stylist
Eric Farrell
Owner / Chief Financial Officer
Carolyn Scruggs
Bridal Stylist / Vice President
Ashley Galmish
Chief Operating Officer
Katie Smith
Bridal Stylist / Social Media Specialist
Julia Allen
Bridal Stylist / Boutique Manager
About Our FounderMolly Farrell founded Maggie Louise in 2012, with a mission to memorably serve individual brides through one of the most pivotal experiences of their lives.
After a decade’s experience within the wedding industry, Molly always found herself most inspired during the powerful moment that a bride dons her gorgeous gown, a match as singularly destined for her as her groom, amidst the comfort and joy of her loved ones. It was from this spark that Maggie Louise came to life—bonding Molly’s penchant for bridal couture with southern charm and hospitality to create a sanctuary of beautiful, inspiring dresses, plus loving-kindness among people of all walks.
With a year of marriage under their belt, Molly and her husband, Eric, joined forces at the helm of Maggie Louise in 2015. United with the conviction that the little things, when done with great love, have the power to leave an everlasting mark, they set out to make Maggie Louise what it is today–an oasis filled with good cheer, top-notch bridal fashion, and a devoted team unlike any other.
In 2022, Molly and Eric celebrated 10 years of serving brides during life’s sweetest season, and opened the doors to their new dwelling place in Germantown, Tennessee. When not in the shop, you can find them at home in Collierville with their three children, Olivia, Henry, and James.
